How do the big guys go from big to great?

We all know what we’re talking about when we mention the “big guys” of the business world. But how do they become the “it” company that attracts the top talent and takes that step to establishing themselves as a global giant? The answer is two words: employer branding.

Let’s start with the basics: what is employer branding? It is the process of improving or increasing a company’s perception in the eyes of its own employees, as well as outside talent.

Even though this is a relatively new term, companies who have focused on an employer branding strategy have quickly realized the advantages. These days, it’s simply not enough to think about how customers view your brand. If you want to take your brand to the next level, you have to pay attention to the way your employees and prospective recruits see it too.

The next obvious question is how you can make a real impact on your employer branding. One major way is by planning events and, as the person responsible for planning those events, you have a hugely significant role to play in how your company is perceived by all relevant parties, both internal and external.

By creating events that offer new opportunities for your employees to learn, grow, and enjoy themselves, you are helping to shape the company culture. So how can you make the greatest impact? By planning the kinds of events your people want to be a part of.

Here are three ways your events will help improve your employer branding:

1. Strengthening interpersonal relationships between your employees, leading to higher employee retention.
2. Creating excitement around new developments and announcements. Events enable you to craft and drive narratives in a positive, high-impact way while also helping you to share your exciting news with those outside the company through various organic channels.
3. Helping current employees feel like their ideas and concerns are being heard, through feedback sessions and open discussions. Events let employees at all levels obtain information direct from the source, while maintaining open-door engagement among peers.

How do you plan the kind of innovative and amazing events that will change the shape of your employer branding?

It starts by utilizing event planning software, such as Maryoku, that empowers you to come up with fresh new ideas, keep your planning time to a minimum, and find the kind of vendors that will get that “wow!” reaction.

Then, during the event, make sure you promote your events on social media and have your employees do the same. That’s the fastest way to get word out that you are the kind of innovative “it” company where people want to work.

Finally, encourage employee feedback during and after the event. This ensures that everyone feels like their opinions matter and that you welcome change based on evolving company needs.

Put together, all of these actions help you to build the kind of reputation and environment that not only helps you retain and nurture top talent, but will also attract the best outside talent as well.