Rachel MendelovichHow do the big guys go from big to great?We all know what we’re talking about when we mention the “big guys” of the business world. But how do they become the “it” company that…3 min read·Jun 16, 2022----
Rachel MendelovichWhat’s the best way to manage your lead funnel?In many ways, businesses are just like cars — they need fuel (sales) to keep them running. This is a simple fact we all understand…5 min read·May 30, 2022----
Rachel MendelovichWhat to do when an event goes wrongWe’ve all been there. You have a perfect plan, which you’ve been fine-tuning for weeks. You have a precise budget, itemized and calculated…3 min read·May 30, 2022----
Rachel MendelovichInbound & outbound marketing — what’s all the fuss about?Whether you’re just getting started as an event service provider or have a successful business up and running, you know that sales are the…6 min read·May 11, 2022----
Rachel MendelovichEvent strategy — what does it mean and do we actually need it?First of all, event strategy is not the event plan. It’s not the templates, the budget table, or the RSVP sheet in Excel, and it’s…4 min read·Apr 30, 2022----
Rachel MendelovichBest KPIs for Event Service CompanyKey performance indicators (or KPIs) are essential tools when it comes to achieving business objectives in any field.5 min read·Apr 10, 2022----
Rachel MendelovichPlanning An Event — Save Water!Today is World Water Day. The day where we all try to raise awareness of the importance of conserving our water and inspire others to take…2 min read·Mar 22, 2022----
Rachel MendelovichThe Importance of Post-Booking Collaboration for Events VendorsSo, you’ve submitted your best personalized proposal and won the deal. Good for you! But don’t rest on your laurels just yet — the real…3 min read·Mar 21, 2022----
Rachel MendelovichOffsite, out of mind? How to plan the best offsite meetingsRemember when we were all in school and the merest mention of a field trip would lift everyone’s spirits for weeks? It didn’t matter if the…3 min read·Mar 7, 2022----
Rachel MendelovichThe most important questions you’re not asking your event vendors!So you’ve researched and googled, asked friends and colleagues, read testimonials and followed through on referrals. Yup, you’ve done all…4 min read·Mar 1, 2022----